Modern Musician hosted the Gold Artist Mastermind and worked 1:1 with Curtis on setting up a new Street Team journey for an upcoming single release. They also discussed ad strategy, live-stream rehearsal setup, and content/access structuring for unreleased songs via tiers.

Street Team journey setup (opt-in → follow-up post)Release marketing workflow for new singleMeta ads optimization (CPL, creative hooks, duplicating campaigns)Streaming vs email capture strategyTier-based content gating (unreleased song vault)Livestream rehearsal setup (private stage, media playlist, replays)Recording workflow (live energy vs layered tracking)AI demos (Suno) and human re-recording

Highlights

Host starts the Gold Artist Mastermind, checks registrations, notes only Gold-tier can join the stage.
Curtis joins the stage; quick check-in about weekly wins.
Host shares a personal win: recording progress with bass player who tracked multiple songs and developed a unique style (7-string bass).
Curtis shares wins: booking a top local guitarist for a session; discusses AI demo creation with Suno and desire to produce a human version.
Curtis discusses upcoming single release timeline (~3 weeks) and need to start a new marketing/journey plan.
Curtis explains the meaning behind “Will You Be My Savior” and personal recovery context; notes a fan reaction that may have been due to religious interpretation.
Host advises opt-in-first approach: capture email before sending to streaming, to ‘own the audience.’
Screen share: they troubleshoot and begin building a new opt-in form (headline/subheadline/button text; email required, phone optional).
They create a new Journey, add the opt-in block as the first step, and set the goal action to the new opt-in submission.
They add the next Journey step with streaming CTA and buttons; add Spotify artist profile link as placeholder until release is live.
Curtis asks about making many songs available for $1; host explains tier/channel gating and they create/rename an “Unreleased Song Vault” channel with tier access.
They review current Meta campaign setup and metrics; discuss $4 CPL vs $2.50 target and focus on improving creative hooks.
Host recommends duplicating the existing Meta leads campaign and swapping ads + landing page link for the new release campaign.
Live stream rehearsal plan: create a private rehearsal stage; use Media playlist for higher-quality audio; replays for review.
Conversation closes with recording workflow ideas (tracking together for live energy) and vocal performance notes; both wrap up.

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