Modern Musician hosted the Gold Artist Virtual Mastermind, sharing community wins and explaining the mastermind/hot seat format. Curtis joined to share a major win (350+ signups for his first Street Team livestream) and the group reviewed practical livestream/email tactics, audience ownership, and monetization ideas like custom songs and vinyl.
Gold Artist Mastermind format and hot seatsCommunity wins and gratitudesLivestream planning and execution on Street TeamEmail marketing subject lines and timingAudience ownership (email/SMS) vs Spotify-first promotionTwilio/SMS notificationsCustom song monetization and pricing tiersAI tools for productivity and music ideation (Gamma, Codex, Suno)Release strategies (waterfall, catalog strategy, album cycles)Vinyl product strategy (runtime limits, variants, autographs)Street Team feature requests (template library, benchmarks, A/B testing)Need for streamlined training/course for Street Team
Highlights
Host opens the Gold Artist Mastermind, invites wins/gratitudes and offers to bring artists on stage.
Shanice shares a win: she received the final mix back for an upcoming release.
Host shares community win about Jared Rogerson’s custom-song application pipeline and closing 2 calls for $1,500 total.
Host explains what a mastermind is (peer-based) vs tactical coaching; introduces hot seat format and feedback guidelines.
Curtis joins stage and shares a big win: first livestream tonight with 350+ signups from roughly 1,200 followers.
Curtis and host discuss livestream execution, including going on stage early with pre-roll music so attendees aren’t confused.
Gear discussion: Curtis recommends a ~$300 auto-tracking 4K camera and warns against overbuying complex pro cameras early.
Host and Curtis discuss why driving people only to Spotify limits connection; email list ownership enables repeatable outreach.
Host recommends sending a simple “going live now” email shortly before the stream and using curiosity-based subject lines.
Host helps Curtis draft and schedule a “Going live now” broadcast email and adds a giveaway incentive (free vinyl/CD).
Host shows a vinyl package example and discusses variants, lyrics packaging, and autographing as collectible strategy.
Attendees request curated best-practice templates/benchmarks in Street Team and a lean course/curriculum instead of long replays.