Modern Musician hosted a group coaching session focused on troubleshooting Street Team features (video DMs, quick post scheduling) and clarifying campaign launch strategy (organic vs paid) with guidance on ad evaluation timelines and engagement tracking.

Meta/Facebook ad performance interpretation and timingStreet Team video direct messages (feature flags and troubleshooting)Organic content launch vs paid ads strategyInstagram link-in-bio setup and CTA copyLivestream registration, reminders, and 'Going Live Now' emailsStreet Team social performance analytics dashboardQuick Post scheduler troubleshootingSMS marketing via Twilio integration and complianceHigh-ticket lead follow-up tactics (phone, text, FaceTime)

Highlights

Host opens session, acknowledges Patrick and Johnny; Patrick requests a check-in on ad stats.
Patrick reviews Meta ad data and notes one creative appears to be outperforming; new ads have only been running ~24 hours.
Host advises waiting ~3–5 days before judging new ad performance so Meta can optimize budget allocation.
Patrick asks about Loom-style video DMs via Street Team; attempts to create them have failed.
Host explains Video DMs are behind a feature flag; attempts to enable it on the backend.
Host confirms Video DMs were off and turns them on for Patrick; also enables for Johnny shortly after.
Johnny asks about launching organic posts first before paid ads; host supports using organic results to inform ad creatives.
Johnny shows the campaign wizard organic flow; host explains the Instagram link-in-bio text/blurb and suggests a clear CTA (e.g., join community/free gift).
Selassie reports 4 livestream registrations but zero attendees; host confirms reminders are automatic but stresses sending a 'Going Live Now' email with direct link.
Host explains where to get the direct live/on-air link vs the registration/share link in events.
Host tests Quick Post scheduler; does not see the post appear and notes they will inform the team.
Johnny asks what metrics to watch for organic posts; host highlights shares/comments/views and shows Street Team 'Social Performance' dashboard.
Patrick still cannot record video DMs; interface appears to force file uploads rather than camera recording; host suspects call/camera conflict and suggests testing off-stage.
Host discusses SMS feature flag via Twilio (compliance-heavy setup) and suggests SMS/phone for important/high-ticket follow-up; mentions fast follow-up and FaceTime improving pickup.
Host wraps up, plans to enable SMS later, and ends the session.

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