Modern Musician hosted a group coaching session focused on optimizing Meta ads performance, troubleshooting merch printing workflows in Printful, and improving community/content setup while resolving technical issues. Participants reviewed ad-set winners, discussed image resolution/background removal for merch designs, and explored workarounds for livestream audio quality and embedding YouTube content into the community.

Group coaching session logistics (questions queue, wins & gratitudes)Meta/Facebook ads manager optimization (CPM, CTR, CPC, ad set vs ad level testing)Creative testing process (turn off losers, duplicate winners, Social Post 6 iteration)Social proof considerations (engagement reset when editing ads)Merch design and printing workflow (Printful, transparent PNG, background removal, image resolution)Merch product presentation limitations and workaround via postsRelease marketing timing (pre-launch vs launch ads; separate campaigns)Community building strategy while waiting on tech fixesLivestream setup and audio routing (Ableton, OBS virtual camera, bitrate/compression)Embedding YouTube videos and controlling access via channels/tiers; unlisted posts

Highlights

Host opens the group coaching, notes questions queued (ads performance for Patrick; merch advice for Curtis).
Wins & gratitude: host celebrates 21 years of marriage; Curtis shares recording progress and auditioning a drummer.
Patrick segment begins: reviewing Meta Ads Manager structure and why two ad sets are running with different optimizations.
Host recommends evaluating CPM and narrowing date range (last 7–10 days) to interpret performance accurately; notes one ad set only ran ~4 days.
Ads analysis: Facebook is allocating most spend to a single winning creative (Social Post 5) in one ad set; recommendation to turn off other ads.
Second ad set review: Social Post 2 appears to be the winner for engagement; recommendation to turn off losing creatives and duplicate winners for ongoing testing (Social Post 6).
Discussion of ad lifecycle and social proof: changing links can reset engagement; if the same winner persists, test new audiences or start a new campaign.
Curtis segment begins: merch design issues—Printful background removal damages fine lines; black-on-black printing problem.
Host advises using Canva Pro (or pro tools) to create transparent PNGs; discusses resolution needs and Printful print-area limitations; suggests using a post to show multiple mockups.
Curtis asks about running ads pre-release vs at launch; host recommends launch ads for best results and separate pre-launch into a different campaign if used.
Pavel segment begins: paused ads due to landing page issues; asks what to focus on while waiting. Host suggests building out community content/channels.
Livestream audio compression issue: host suspects platform bitrate optimized for speech; offers to submit a feature request for better audio quality.
Host demonstrates embedding a YouTube video using embed code in a post; explains publishing vs drafts vs unlisted and using channels/tier settings for access.
Wrap-up: host signs off, notes coaching support continues Tuesday–Friday with other coaches, next session Monday.

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