Modern Musician hosted a group coaching session focused on resolving Street Team platform issues, updating an Artist Showcase schedule for better US attendance, and improving Meta ad campaigns for lead generation. Participants were guided through rescheduling events, sending an email broadcast, fixing access/navigation issues, and launching/optimizing image-based ads.

Artist Showcase scheduling and timezone alignmentEmail broadcasts in Street Team (including AI-generated drafts)Merch hoodie approval workflow (Spencer review)Street Team platform navigation and troubleshootingMeta ad campaigns for lead generation (mentorship applications)Ad creative strategy (image ads vs video ads)Campaign optimization by disabling higher-cost adsLead qualification routing and pipeline notificationsCalendar booking window best practices

Highlights

Host greets Pavel and notes Cher and Gene are present; Pavel is brought on to discuss support requests.
Pavel explains two issues: needing help changing Artist Showcase time (timezone mismatch causing low attendance) and merch hoodie not available; host says they’ll nudge Spencer about merch approval.
Host instructs Pavel to reschedule the recurring Artist Showcase and recommends emailing a broadcast to notify everyone and re-share the registration link.
They calculate better US-friendly timing; decide on ~6pm Pacific / 9pm Eastern even though it’s ~6am in Kazakhstan for Pavel.
Pavel creates an email broadcast using Street Team’s AI; host suggests wording tweaks (use “livestream”), fix extra spacing, and ensure the CTA uses the correct registration link.
They correct the day reference (Saturday for US attendees) and resolve scheduling vs send-now; Pavel sends the broadcast to active members.
Ralphie Keys reports a navigation/error issue after attempting to access Pipelines; host advises going back to streetteam.fm to return to the admin dashboard.
Ralphie transitions to setting up Meta ads for mentorship applications; host explains lead campaign + strategy session offer and reviews prior high-cost ads.
Host recommends switching to image ads; Ralphie uploads a Berklee/gear photo to the Street Team media folder for ad creative.
Ralphie grants Meta Business Settings partner access so host can publish ads (Partners → Assign Assets; Ads and Ad Account full access).
Host launches/split-tests image ads with $5/day and explains the lead routing: qualified vs new lead based on budget threshold; confirms email notifications and booking workflow.
Host reviews Pavel’s ad results and recommends turning off underperformers (higher cost metrics) and stopping video ads in the custom song campaign to allocate spend to the winning image ad.
Host closes session; notes they’ll be away next week and Robin or Aaron will fill in.

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