Modern Musician hosted a group coaching session focused on troubleshooting and improving Meta ads and optimizing Street Team journeys and follow-up workflows. Braun got hands-on help enabling new Street Team features (Conversations/Pipelines), correcting journey redirects, and relaunching a lead-optimized ad; Patrick reviewed campaign performance and discussed outreach strategies to drive deeper fan engagement.

Meta ads optimization (Leads vs Profile Visits, creative testing, targeting, budgeting signals)Street Team Journeys (redirect logic, Fan Journey routing, free download delivery)Survey follow-up and lead outreach using Street Team ConversationsCalendars and booking links (Street Team video calls vs Zoom)Pipelines and Proposals for high-ticket offers (discounts, deadlines, payment plans, deposits)Backstage Pass implementation as a digital product + fulfillment postEmail list re-engagement strategyUpcoming crowdfunding initiative for artists

Highlights

Host opens session; Braun asks about restarting ads and what ad type is currently working, noting she’s using an older journey template.
Braun realizes many people previously filled surveys; asks how to contact them and notes missing “pipeline” features in her account.
Host enables Street Team feature flags (Stages, Email Blast, Conversations, Pipelines) and explains how to reply via email vs. DM inside Conversations.
Host shows how to use Calendars to create/copy booking links and explains benefits of Street Team video calls (attendance/no-show tracking, KPIs).
Host demonstrates creating a High Ticket pipeline and using Proposals for custom song offers (discounts, deadlines with reminders, payment plans, deposits).
Journey troubleshooting: Host explains Braun’s redirect node likely funnels users into Fan Journey and skips remaining steps; suggests redirecting after free download into the Fan Journey at the right node.
Ads guidance: host recommends using organic-winning content as ads; ensures Braun uses a Leads campaign and verifies targeting/URL/ad copy alignment.
Backstage Pass discussion: host recommends implementing it as a digital product with fulfillment content rather than relying on the older Backstage Pass journey; removes Backstage Pass mention temporarily from opt-in copy.
Patrick joins; host helps navigate to correct Meta ad account and reviews Profile Visit optimization performance and date-range best practices.
Host advises Patrick which ads to keep/turn off based on profile visits vs amount spent and discusses lead campaign creative comparison (control vs new batch).
Host explains recent Street Team conversion tracking fix (previous double-counting) leading to more accurate ads metrics.
Patrick demos Street Team video DM; host notes no email notification appears and agrees to check internally; host recommends emailing list with a key song/video link and asking for replies.
Host shares upcoming crowdfunding initiative concept (Kickstarter-style) with structured infrastructure/training and possible cohort participation.

Loading audience...

Chat Replay

Leaderboard

Requests

Loading requests...