Modern Musician hosted a group coaching session focused on troubleshooting Meta ads and fan journey funnels, email broadcast strategy, and preparing for upcoming showcases/live streams. Participants reviewed funnel performance metrics, set up new campaign assets (custom song ads and opt-in), and discussed live gig booking and geo-targeted promotion.

Meta ads (engagement vs lead campaigns)Ad creative testing and performance reviewFan journey/funnel metrics (opt-in, survey completion)Backstage pass and Inner Circle trial flowSegmentation (bronze/silver/gold) and active subscriber listsEmail broadcasts and merge tagsImporting contacts via CSV (including Gumroad list)Artist showcase planning and scriptsGeo-targeted marketing for live showsBooking opening slots (promoter outreach)Custom song lead campaign setup (opt-in + video ads)Livestream promotion cadence and link troubleshooting

Highlights

Stage opens; host waits for attendees to join.
Patrick joins and describes a last-minute drummer problem for an upcoming show and finding a replacement; plans an open-jam “audition.”
Patrick shares Meta Ads Manager context; engagement campaign creative was adjusted/paused and needs new ads added.
Host explains engagement vs lead campaign dynamics: engagement is stable and mainly for social proof; lead campaigns have clearer winners/losers.
They review ad-level data over recent dates; budget is leaning toward the newer ad; cost-per-link-click roughly ~$1+.
They realize the first journey viewed isn’t the active one (no stats), then open the correct journey showing strong performance.
Host notes funnel benchmarks (~20% is good) and emphasizes Patrick’s opt-in/survey completion rates are performing exceptionally well.
Screen share: confirms flow delivers backstage pass + unreleased song, then Inner Circle trial with up to three reminder follow-ups.
They discuss bronze/silver/gold tier tagging for segmentation and filtering future outreach.
Host recommends sending a first email broadcast to new leads; creates an 'active email list' segment filtered to subscribed contacts.
Patrick notes hitting ~100+ emails and asks about importing additional contacts via CSV.
Patrick raises geo-targeted campaigns for DC/Baltimore/NY corridor and discusses strategies for booking/opening slots and high-ticket private events.
Host advises targeting the local promoter/decision maker for opening slots rather than relying on tour managers.
Host transitions to Pavel; begins building custom song journey for cold traffic and creates a new opt-in form (email + phone).
Uploads five custom song videos, generates multiple ad copy variations, sets CTAs, and confirms the custom song ad setup is complete.
Mentions internal fixes: improving bundle product visibility and confirming a merge-related issue is resolved/being checked.
Pavel shows a community post (single cover vote). Host advises driving traffic via email links rather than assuming passive engagement.
Pavel discusses July 4 artist showcase and concerns about internet; asks about engaging an imported Gumroad audience.
Host explains sending targeted broadcasts to the Gumroad segment and avoiding first-name merge tags when names are missing; include journey links.
Curtis joins: livestream email/invite confusion; confirms prior technical snag and low registrations for the newest invite.
Host recommends a day-before, day-of, and 'going live now' email cadence; provides registration link vs live viewer link guidance.
Session wrap-up and closing remarks.

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