Jared (Modern Musician) coached Patrick through troubleshooting Stages livestream access and optimizing Meta ads, shifting an engagement campaign to focus on Instagram profile visits. They also covered how to send email broadcasts (blasts) to the community, improve email settings, and best practices for promoting future lives.
Stages livestream troubleshooting and settings/feature flagsMeta ads optimization (post engagement vs Instagram profile visits)Campaign duplication, cleanup, and creative testingLead generation ad review and budgeting signalsEmail broadcasts (campaigns), segments, and promotion workflowEmail deliverability basics (Reply-To, sending domain, signatures, CTAs)Livestream scheduling and audience feedback (polling/surveys)
Highlights
Jared welcomes Patrick; Patrick explains his Stages livestream failed earlier and he submitted a support ticket.
They review Meta ads; Jared questions the meaning/quality of “post engagements” and suggests focusing on outcomes like followers via Instagram profile visits.
Jared guides Patrick to duplicate/rename the engagement campaign into an IG growth campaign and adjust optimization to maximize Instagram profile visits.
Patrick deletes a couple of weaker ads for organization and retires the old engagement campaign.
They review lead gen ads; decide to turn off the underperforming ad after checking last 7 days and set up a new multi-video “batch” ad test.
Jared verifies Stages access via control room and explains a missing Stages/native livestream setting was the likely cause; now enabled.
They discuss promoting lives: email the day before and shortly before, plus post the link in IG stories/posts.
Jared shows how to send email broadcasts, use the subscribed segment, and explains adding signature + CTAs; they update Reply-To to match sending email for deliverability.
They discuss livestream timing; Jared suggests Wednesday evenings can work well and recommends polling the list for best day/time.