Group coaching session focused on troubleshooting Meta ads workflows for Patrick and livestream registration/link issues for Kurt (Backstage Pass). The host guided both through practical steps, identified tracking/UX limitations, and set next steps for improving invite/registration measurement and ad creative testing.

Meta Ads Manager troubleshootingEngagement vs lead-gen campaign strategySelecting winning social posts for adsBrowser/cache performance issues (Firefox vs Chrome)Livestream registration/link troubleshootingEmail automation/journeys for invite trackingBackstage Pass/community page UX issues

Highlights

Host requests participants drop help requests into the request channel to track who needs support (Patrick and Kurt).
Patrick shares Ads Manager; host reviews columns/results and notes lead campaign isn’t delivering desired outcomes despite spending; engagement campaign shows low cost engagements.
Host reiterates need for 3–5+ posts in the engagement campaign (Patrick only has one) to generate usable performance data.
Troubleshooting: Ads Manager struggles in Firefox; host suggests refresh/clear cache and considers switching browsers.
Switching focus to Kurt: discusses livestream test, invites, and Dana’s Loom video showing confusing routing to community/replay rather than clear livestream access.
Host clarifies earlier livestream issue: duplicate emails caused confusion; correct automated email link worked, and one attendee couldn’t hear due to mic/audio selection.
Kurt asks about 378/394 ‘registered’ number; host explains auto-registration/attribution limits and suggests building a journey to track intent via email opens/clicks.
Decision made to schedule next livestream for Fri 26th at 6:00pm (instead of Fri 19th) to allow more time for registration.
Host builds a ‘live stream invite’ journey but encounters a UI bug where nodes won’t delete/connect; records a support video and plans to finish later and email Kurt when invite blast is sent.
Patrick returns on Chrome; host explains drafts appearing across campaigns and demonstrates creating a new ad via ‘Use existing post’ selecting posts with meaningful engagement (e.g., 7+ likes).
Host summarizes Patrick’s homework: keep adding multiple posts to engagement campaign to identify winners for lead campaign; session wraps with plan to talk again tomorrow.

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