Group Coaching

• 6:33 Decision: narrow targeting to ages 25–64 and layer top 5% income with pop music interest targeting.
• 21:14 They review Lorraine’s application: connection 10/10, wants studio session fly-out, selected 1–5k budget, and is not ready to commit on timing.
• 33:59 Ad performance review: CPC ~$0.88, CTR 2.6, CPL ~$11.48; host says the real constraint is a 10% opt-in rate on the first page.

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