Modern Musician hosted a 60-minute group coaching session focused on hands-on marketing ops: optimizing a Meta lead/engagement campaign creative using top-performing IG videos and troubleshooting/scheduling recurring livestream events and automations for Ralph. The group also discussed testing Google Ads video view campaigns and set next steps for verifying email notifications and reviewing ad performance in the next call.

Meta (Facebook/Instagram) ads campaign setup and optimizationSelecting top-performing videos via Meta Business Suite InsightsAd creative testing with up to 10 videosChatGPT-assisted ad copywriting (primary text/headlines/descriptions)Budget strategy for faster ad performance learningGoogle Ads video views campaign conceptsLivestream event scheduling (recurring) and configurationEncore feature evaluation and disablingJourneys automation for event registrationEmail notification troubleshooting for event registrations

Highlights

Casual pre-chat; host sets agenda to finish an ad build and then bring Ralph on for help.
Meta ad edit walkthrough: confirms campaign context and mentions testing Google Ads video views campaigns (e.g., $3/day) using already-performing videos.
In Meta ad settings, changes Browser Add-ons from Instant Forms to None and proceeds to creative setup.
Host explains new option to choose up to 10 images/videos for an ad and recommends selecting top-performing videos.
Navigates to Meta Business Suite Insights to identify high-performing recent content to use in ads.
Ralph segment begins: addresses event issues and advises cancelling events with no intention to run (in the past).
Sets up recurring livestream event (every two weeks on Tuesdays) and configures location type as Live stream with correct stage.
Reviews 'Enable Encore' feature; decides it’s too complicated and turns it off.
Confirms event scheduling worked and appears in Events; Ralph reacts positively to success.
Edits Journey to register followers for the correct event (selects 'Ralphie Keys Music Night') and tests registration behavior.
Finds confirmation email didn’t send as expected despite registration; decides to add an email step to ensure notification.
Updates the email content and replaces the replay link with a link to the Live Streams page; changes trigger from Follower created to Page View.
Sets expectation: watch for one-week reminder email; if missing, submit a support ticket to Modern Musician support.
Returns to Patrick: uses ChatGPT prompt guidance to generate multiple primary text/headlines for a Meta lead gen ad promoting community + free gift + early music access.
Publishes the updated ad and discusses increasing budget to $50/day until the next session to gather enough performance data.
Wrap-up: confirms plan to review stats tomorrow; thanks participants and ends session.

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