Group Coaching

• 23:25 Porter explains that after about 1.5 months of ads he has booked only around 3 calls.
• 29:25 Jared recommends a clear 'no budget' opt-out with tiered budget answers so more applicants can book calls.
• 38:12 Key change: Porter duplicates his campaign to optimize for Appointments Scheduled instead of leads, keeping the budget flat.
• 47:32 Martin reports that Nate isn't notified of auto-booked calls, so calls may have been missed.
• 1:03:18 Jared explains Twilio's brand and campaign registrations and the consent language now added to forms.

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