Group coaching session focused on optimizing an artist’s marketing and monetization stack—especially owning domains/redirects, using QR/NFC-based merch to drive funnels, and troubleshooting Meta ads performance. The host also advised on Stripe/Meta integrations, cache clearing issues, and content-caption workflow via the Modern Musician/Street Team campaign wizard.

Domain ownership, QR codes, redirects, Linktree/funnel routingMerch concepts: copper-plate art, batching/signed merch, NFC-enabled productsMeta Ads Manager coaching: engagement campaign analysis (CPC, CTR, reach/frequency)Lead generation campaign troubleshooting: underspending, creative formats, splitting creatives into separate adsLive streaming tech stack: bandwidth, Starlink, audio routing/interface/mixerStripe connection troubleshooting and browser cache clearing (Safari/Chrome)Street Team / Modern Musician workflow: integrations, caption generation, scheduler, YouTube Shorts accessAI discussion and host’s app-building side project

Highlights

Patrick shows a QR/banner and discusses routing it through a domain he controls (cultmusic.com) to redirect into Linktree/funnel; host reinforces domain ownership.
Merch brainstorming: host suggests batching copper-plate art as signed merch and proposes adding NFC chips so physical items link to an updateable digital destination.
Conversation shifts into AI/sci‑fi and the idea of AI as evolution; brief discussion of iRobot/Ender’s Game and AI morality framing.
Screen-share begins: host and Patrick open Meta Ads Manager to review campaigns and performance metrics.
Engagement campaign review: Social Post 2 outperforms Social Post 1 (notably lower CPC and higher-than-typical link CTR); host recommends turning off the weaker post and adding more creatives.
Lead gen campaign issue: budget set to $50 but only ~$14 spent; they suspect a creative/format problem and start investigating column breakdowns.
Fix implemented: duplicate the lead gen ad so each ad uses a single video (instead of rotating multiple videos inside one ad), publish, then set up additional ads per video.
Host advises on bandwidth and live streaming setup (camera off to improve sharing; Starlink reliability; audio routing via mixer/interface/USB).
Pavel joins: Stripe connect button not working; host explains clearing cache (Safari Developer menu → Empty Caches; Chrome delete cached images/files) and suggests retrying.
Street Team workflow explained: use Settings → Integrations to connect Meta/IG/ad account; campaign wizard generates multiple caption angles per moment; scheduler can post to IG/FB and request YouTube Shorts access via support.
Host shares details about a separate live performance fan-engagement app idea (setlist requests/tips, lower platform cut) and invites Pavel to a Wednesday YouTube stream; mentions band name/handle.

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