Event Summary Modern Musician hosted the MM26: Launch Kickoff live stage, introducing the Modern Musician Academy 2026 12-week program and demonstrating new Street Team “Live Stages” features (gifting tokens, requests, leaderboard rewards, and on-stage guest audio). The session outlined the launch timeline, key growth metrics (CAC/LTV), optimization strategy, and support channels for participants.
Kickoff begins; Speaker A welcomes attendees to the first Modern Musician Academy 2026 live stage. Speaker A gifts the audience tokens and explains how tokens, requests, and highlights work in Live Stages. Demo reward creation: “AI Music Supercharger Bundle” set as leaderboard prize; discussion of “wizard/technology as magic.” Program framing: annual refresh of 12-week program to launch three songs and build sustainable fan connection/income. Street Team evolution overview: Frankenstein stack → High Level CRM → proprietary Street Team platform; shoutouts to Devin and Spencer. Erica Mason joins on audio; shares advice: start, show up consistently, take one step at a time. Portal walkthrough: Academy modules, training portal vs pre-session guide vs post-session steps; recording confirmation. Targets and scorecard explained; performance guarantee (2x ROAS) described for qualified artists/tiers with commitments. Artist Identity update: create 81 posts from 3 songs; “hyper-organic” approach (run ads to existing posts). Deep dive on CAC/LTV and optimization: testing moments, journey split tests, and adding organic traffic to reduce CAC. Internal split-test examples shared (free gift vs $1; separating gift and trial steps) and their large impact on subscriptions. LTV levers: retention via conversation/live stages, new offers/merch, and signature experiences at $1k/$5k/$25k tiers. Live request answered: best time for live streams (suggest evening, survey/test, consistency). Q&A: merch fulfillment/Printful, portal mismatch troubleshooting, and live stage crowd limit discussed. Support resources explained: support tickets (with Loom), email support, and feature requests using tokens. Closing: action steps (Vision Survey, Breakthrough targets), reminder of next week’s session at 3pm Eastern; session ends. 