Event Summary Modern Musician hosted the MM26: Growth Mastery session to recap the 12-week launch framework, explain how to scale campaigns by lowering acquisition costs and raising fan/customer lifetime value, and share multiple Street Team platform updates. The host also outlined an ongoing release/content cadence and presented Modern Musician’s longer-term Mastery program options.
Topics 12-week launch recap and KPI scorecard tracking Street Team platform updates (live stages, restreaming, conversations, pipelines) Fan Map feature for audience geolocation and tour planning Ongoing release strategy (singles every 4–6 weeks, EP/album packaging, release parties) +5 more
Host welcomes attendees, checks audio/video, and introduces the Growth Mastery session plus a feature-packed release update. Host plays a short humorous song snippet dedicated to Jared Rogerson and shares context from a mastermind session. Recap of the 12-week launch: setting KPIs/targets, Artist Identity, Fan Journey setup, and how the system is now more streamlined than past workflows. Street Team live-stage excitement; host gives out 5,000 tokens and highlights live streaming/community gamification capabilities. Mentions restreaming destinations (YouTube/Twitch/Facebook/Instagram/TikTok/custom RTMP) prompted by Erica Mason’s release party needs; some attendees report black-screen issues. Growth strategy after launch: create new moments from songs, test creatives, learn which hooks perform best, and use ongoing releases to reactivate community members. Content formula guidance: recommend singles every 4–6 weeks, plan the year, roll singles into an EP/album, and host an annual album release party. Collaboration ideas teased: shared stages and a “portal” concept to move audiences between artist communities (a non-violent alternative to ‘raids’). Platform update: Fan Map feature is now live; new community members will automatically populate the map to support tour planning and venue pitching. Core KPI framework emphasized: decrease customer acquisition cost and increase customer lifetime value; discusses scorecard and treating results as feedback/data. Walkthrough of hypothetical profitability math showing how merch/bundles and signature experiences can shift a campaign from loss to profitability. Shares tools: profit calculator link and VIP call/‘fancy formula’ to estimate value per session by offer price and close rate; explains pipeline qualification thresholds. Host asks if attendees want a Mastery Program walkthrough and begins explaining the ongoing 90-day sprint structure, optimization cadence, and event access. Personal mentor story about investing in coaching, fear/uncertainty early on, and the importance of staying plugged in; ties it to supporting artists long-term. Mastery tiers overview (Gold/Platinum/Diamond), launch credits applied toward Mastery pricing, and Diamond goal/cap; mentions stopping recording for a special bonus not captured here. 