Event Summary Modern Musician hosted an MM26 training on the “Fan Journey,” explaining how to convert new listeners into engaged fans and paying super-fans using Street Team Journeys, live stages, surveys, and tiered Inner Circle offers. The session covered the full discovery→gift→conversation→offer framework, the importance of split testing, and key setup/action steps (especially calendar/event setup) ahead of the upcoming Fan Magnet campaign launch.
Topics Fan journey framework (discovery → gift → conversation → offer → superfan) Pareto principle / 80-20 in fan engagement and revenue Street Team Journeys automation (triggers, segments, branching) Split testing for CAC reduction and LTV increase +8 more
Host realizes recording wasn’t started and reintroduces session purpose: fan journey and importance of superfans/community energy. Explains Pareto/80-20 principle applied to fanbases: small % of fans drive most engagement/revenue; need a bridge from discovery to superfan. Launch timeline recap: kickoff → artist identity → today fan journey → next fan magnet launch; mentions upcoming week off due to wedding. Framework overview: discovery via social “Moments” → free backstage pass gift → conversation via survey/live → personalized offers → Inner Circle tiers. Journeys deep dive: triggers (page view, follower, survey, event, webhooks, purchases, subscriptions) and manual segment entry. Split testing emphasized as major lever; explains marking winners and future AI-assisted split test generation from prior results. Shares split test learnings: fully free gift beat $1 discounted gift (557% better); separating gift from trial beat bundling (425% less effective when bundled). Walkthrough of Fan-to-Customer journey: opt-in → intune survey → set custom property (qualified tier) → free backstage pass → trial → annual bundle → lifetime relic. Backstage Pass journey walkthrough: login gate, welcome story, three songs + comments, CTA to showcase or VIP welcome call, Inner Circle invite. VIP Upgrade journey: route non-members to free trial options; show annual bundles and lifetime relics; importance of making offers to raise LTV. Recommends 1:1 Inner Circle welcome calls early to build validation and stronger retention; can later shift to group welcome sessions. Live Stages/event journeys: automated reminders (1 week/1 day/1 hour/live now) + live-stage CTA tracking; mentions upcoming SMS/push notifications via mobile app. Action steps: set up Google Calendar integration + availability; explains calendar conflicts and meeting locations; notes Street Team native video calls coming/being finalized. Creates MM26 community chat channel for real-time rollout updates; discusses development delays and prioritizing safe testing before merging. Answers Q&A: releases with campaign, template override behavior, multi-calendar setup, internal notifications, and event registration vs backstage pass clarification; wraps and reminds next week off then Fan Magnet session. 