Modern Musician hosted an MM26 training on the “Fan Journey,” explaining how to convert new listeners into engaged fans and paying super-fans using Street Team Journeys, live stages, surveys, and tiered Inner Circle offers. The session covered the full discovery→gift→conversation→offer framework, the importance of split testing, and key setup/action steps (especially calendar/event setup) ahead of the upcoming Fan Magnet campaign launch.

Fan journey framework (discovery → gift → conversation → offer → superfan)Pareto principle / 80-20 in fan engagement and revenueStreet Team Journeys automation (triggers, segments, branching)Split testing for CAC reduction and LTV increaseBackstage Pass (free bundle) structure and purposeIntune survey and personalization via custom properties (qualified tier)Inner Circle tiers and offer ladder (trial, annual bundles, lifetime relics, high-ticket)VIP upgrade process and welcome calls (1:1 vs group)Live Stages: showcases, reminders, CTAs, replays, breakout roomsCalendar integration and scheduling setupProduct roadmap: replay editing, AI summaries, SMS/push notifications, mobile appCommunity cross-pollination/collaborative stage ideas (discussed conceptually)

Highlights

Host realizes recording wasn’t started and reintroduces session purpose: fan journey and importance of superfans/community energy.
Explains Pareto/80-20 principle applied to fanbases: small % of fans drive most engagement/revenue; need a bridge from discovery to superfan.
Launch timeline recap: kickoff → artist identity → today fan journey → next fan magnet launch; mentions upcoming week off due to wedding.
Framework overview: discovery via social “Moments” → free backstage pass gift → conversation via survey/live → personalized offers → Inner Circle tiers.
Journeys deep dive: triggers (page view, follower, survey, event, webhooks, purchases, subscriptions) and manual segment entry.
Split testing emphasized as major lever; explains marking winners and future AI-assisted split test generation from prior results.
Shares split test learnings: fully free gift beat $1 discounted gift (557% better); separating gift from trial beat bundling (425% less effective when bundled).
Walkthrough of Fan-to-Customer journey: opt-in → intune survey → set custom property (qualified tier) → free backstage pass → trial → annual bundle → lifetime relic.
Backstage Pass journey walkthrough: login gate, welcome story, three songs + comments, CTA to showcase or VIP welcome call, Inner Circle invite.
VIP Upgrade journey: route non-members to free trial options; show annual bundles and lifetime relics; importance of making offers to raise LTV.
Recommends 1:1 Inner Circle welcome calls early to build validation and stronger retention; can later shift to group welcome sessions.
Live Stages/event journeys: automated reminders (1 week/1 day/1 hour/live now) + live-stage CTA tracking; mentions upcoming SMS/push notifications via mobile app.
Action steps: set up Google Calendar integration + availability; explains calendar conflicts and meeting locations; notes Street Team native video calls coming/being finalized.
Creates MM26 community chat channel for real-time rollout updates; discusses development delays and prioritizing safe testing before merging.
Answers Q&A: releases with campaign, template override behavior, multi-calendar setup, internal notifications, and event registration vs backstage pass clarification; wraps and reminds next week off then Fan Magnet session.

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