Modern Musician hosted “MM26: Optimization #1,” an in-depth training on optimizing artist marketing funnels by tracking key KPIs (CAC and LTV) and improving traffic, conversion, and retention through dashboards and split testing. The session also included live demos of an AI “Radioactive Michael” agent for outreach and workflow automation, plus product updates on Street Team’s Campaign Wizard and Printful merch integration.
TopicsOptimization framework (traffic, conversion, ascension)KPIs: CAC and LTVDashboard metrics and funnel stagesSplit testing and AI-generated split tests in Street Team