Modern Musician hosted “MM26: Optimization #1,” an in-depth training on optimizing artist marketing funnels by tracking key KPIs (CAC and LTV) and improving traffic, conversion, and retention through dashboards and split testing. The session also included live demos of an AI “Radioactive Michael” agent for outreach and workflow automation, plus product updates on Street Team’s Campaign Wizard and Printful merch integration.

Optimization framework (traffic, conversion, ascension)KPIs: CAC and LTVDashboard metrics and funnel stagesSplit testing and AI-generated split tests in Street TeamLive events and live stages for engagementAgentic AI workflows (OpenClaw, Radioactive Michael)Street Team product roadmap (mobile app, partner program)Campaign Wizard status and Printful integration improvements

Highlights

Host opens the live stage, welcomes attendees, confirms audio/video, and gifts tokens to early attendees.
Host shares personal gratitude (routine reintegration) and introduces OpenClaw and the “Radioactive Michael” AI agent concept.
AI outreach demo begins; agent looks up Martin Quinn but pauses due to missing confirmed SMS/phone permission, emphasizing privacy.
Optimization sessions explained using rocket-ship analogy; mentions daily optimization calls as a bonus for 12-week launch participants.
Introduces KPI dashboard approach: main levers are decreasing CAC and increasing LTV; dashboards help spot funnel bottlenecks.
Discusses transaction as transformation and perceived value/pricing psychology with examples (private shows vs free gigs).
Defines user stages (Visitor→Follower→Customer→Member) and event/value stages (Registrant→Attendee→Prospect→Champion).
Breaks down conversion-rate KPIs: impressions, CTR, opt-in, customer rate, member rate; plus registration/show-up/qualification/close rate.
Presents optimization pillars: Traffic, Conversion, Ascension (retention); focuses on upgrade rate and reducing churn/downgrades.
Demonstrates split testing in Street Team and AI split-test generator; creates opt-in variants and fixes a branching hiccup manually.
Radioactive agent calls/texts attendees (Stephen Gold and Johnny Ryan) and generates a demo “Radioactive Robot” journey in Street Team.
Campaign Wizard update: Printful placement tooling, print-quality upscaler, feathering, sample orders; journeys still need end-to-end testing before launch.

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