Event Summary Modern Musician hosted the MM26 “Fan Magnet” session, outlining a 3-part fan growth framework (organic, influencer/collaboration, and paid traffic) and demoing new Street Team features for scheduling posts and launching Meta ad campaigns. The session also included product/merch (Printful) workflow updates, community gamification ideas, and Q&A/feature requests.
Topics Fan base growth strategy (organic, paid, influencer) Virtual tour hacking and paid advertising fundamentals Street Team campaign wizard updates Meta (Facebook/Instagram) ad account setup and safety (2FA, phishing) +9 more
Speaker A opens the Fan Magnet session, welcomes attendees, gifts tokens, and mentions Live Stages updates like breakout rooms. Personal update: Paradise Fears reunion and upcoming tour dates; offers to help with guest list spots and mentions fast sellouts historically. Recap of the 12-week launch timeline and prior sessions; frames Fan Magnet as the step to attract new fans once the “rain catcher” foundation is built. Introduces the “starting a fire” analogy: organic (rubbing sticks), paid traffic (flamethrower), influencer/collaboration (put logs near an existing fire). Explains why ongoing traffic keeps a community fresh using river/pond, bubble gum, and tree-root metaphors; emphasizes deep relationships as the core asset. Organic deep dive: “Familiar + Unique” (FU) formula for virality; cover songs and genre flips as primary examples; notes about licensing/takedowns and platform royalty handling. Gamification and remix/UGC ideas: incentivize fans to remix moments, vote with tokens, run contests; mentions a broader award-style concept inspired by mastermind insights. Influencer/hyper-networking deep dive: Dream 100 list, Music-Map tool, outreach email sequence, and co-headliner Artist Showcase event concepts. Paid traffic overview and virtual tour hacking; retargeting and split testing; transitions to the Street Team campaign wizard and Meta/IG integration demo. Demo: importing followers via CSV, connecting Meta ad accounts/pixels, warnings about phishing, recommendation to set up 2FA, and overview of channel integrations (YouTube; TikTok coming). Demo: generating captions, combining reels, creating post text, and scheduling ~12 weeks of daily posts; notes comment grabber is not yet approved/permissioned. Campaign launch configuration: objective optimization (purchase completed), smart targeting layers (music interests, cultural affinity, high-value subset), and auto-optimization (test vs scale; cull bottom 20%, promote top performers). Printful/POD updates: sync state, advanced placements and cropping, image upscaling for DPI, and mockup display choice (internal vs Printful). Q&A/requests: discounted merch sample orders requested; Speaker A discusses adding it as a feature request and demonstrates outlining implementation steps with internal tooling; wraps recording and previews upcoming sessions. 