MM26: Optimization #3

Modern Musician Monday, March 30, 2026 2:55:25
Replay

Event Summary

Modern Musician hosted a bonus MM26 Optimization session focused on Campaign Wizard updates, bug fixes, and major upcoming feature demos (Conversations, Fan Map, Broadcasts, Pipelines, and Mobile App progress). The session included community wins (Marika’s sold-out Oakland immersive release shows) and Q&A about launch readiness, touring, collectibles/relics, and future-facing tech themes.

Campaign Wizard enhancements and bug fixesContent rotation and scheduling reliabilityVideo asset recording best practices guideConversations unified inbox (email/SMS/DM)SMS phone number onboarding (Twilio)Broadcast messaging to segmentsEngagement scoring (lead scoring)Fan Map geo-segmentation and inferred locationTour planning concepts and crowdfunding/pledge-based touring ideaMobile app TestFlight progress and push notificationsPipelines/Deals for applications and workflow managementRelics/collectibles and token-based tradingModern Musician Live event and Artist of the Year submissions
Highlights
  • Host opens the live stage, confirms recording is active, welcomes attendees and notes this is a bonus optimization session ahead of the 2026 template rollout and Modern Musician Live.
  • Marika is brought on stage to share a win: both immersive record release shows in Oakland sold out; discusses handmade relics, lore/worldbuilding, QR post-show survey, and recouping costs pre-release.
  • Shout-out to Jared Rogerson as first Platinum artist launched on 2026 templates; notes early engagement wins and identifies issues like duplicate posts and ad CTA link going to 404.
  • Host shares new Video Recording Asset Guide resource with best practices, examples, technical requirements, and shoot-day checklist.
  • Explains fix for post rotation variety: improved algorithm to space reused video clips so feeds don’t show the same asset too soon.
  • Discusses destructive Remix overwrites and planned UX guardrails/warnings; mentions ability to restore assets in catastrophic cases.
  • Bug fixes: large upload completion issue, multi-video upload duplicating the same file, and stages admin entry quirks are being addressed.
  • Strategic positioning: Street Team replaces a costly tool stack; contrasts with labels and social platforms on ownership, commission, data access, and direct fan communication.
  • Demo preview: Conversations tool (unified inbox across email/SMS/DM), journey context, activity tracking, team sender switching.
  • Demo: SMS phone number onboarding via Twilio (no markup described), texting in journeys, 1:1 conversations, and broadcasts.
  • Demo: Fan Map returns; inferred (IP-based) location used for city-level mapping; top cities, radius selection, view in table, and geo-targeted messaging.
  • Demo: Broadcasts (one-off email/SMS/DM) and discussion of deliverability benefits from real reply conversations.
  • Concept: Plan Tour feature using fan density/engagement; mentions venue lookup via Places API and outreach automation possibilities.
  • Mobile app update: TestFlight build uploaded; fixes ongoing; goal to have app live by Modern Musician Live; push notifications + DMs highlighted.
  • Demo: Pipelines/Deals for structured stages, qualification scoring, templates, analytics, team stats; suggested use for signature experience applications and other workflows.
  • Relics/collectibles discussion: scarcity, ownership, trading with tokens; compares to NFTs but reframes as music collectibles; discusses exclusivity and value.
  • Saul joins on stage: praises support; asks about remaining blockers; host acknowledges fulfillment post editing/duplication issue and suggests manual workaround.
  • Marika joins on video: recommends sci-fi authors (Ken Liu, Ted Chiang), shares professional background covering brain-machine interfaces, and cautions on technical/ethical risks.
  • Wrap-up: recap of fixes/features, reminders about Modern Musician Live and Artist of the Year submissions, and next week’s Automation Machine session.
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